Industry Experience:
- BM at Armani, Shinsegae International
- MD, Planner at Ermenegildo Zegna & Agnona, Ermenegildo Zegna Korea
- MD at Jil Sander, Jihyun Trading
- MD at Roberto Cavalli, Shinwha Korea
Teaching Experience:
- Lecturer, Seo Kyeong University
Major Achievements:
- Developed strategic business directions and suggested effective solution to meet financial target.
- Elevated brand awareness, strengthen brand equity to increase profitability.
- Planned successful brand launches, new opening, relocation and expansion projects.
- Enhanced teamwork by motivating, mentoring, sharing vision and mission.
Courses Taught/Lectures:
- Fashion ACC. Design (Undergraduate)
- Fashion Market Trend (Undergraduate)
- Fashion Illustration (Undergraduate)
Donations:
- SNUH, SMC
- IASLC
Specialization:
- P&L Control, Strategy Development
- Forecasting, Planning
- MD Buying, Retail Management
Research Thesis:
-Luxury Fashion Multi-Label Store's Marketing Strategies