Stony Brook University Fashion Business Management

On Wednesday, November 15, 2023, SUNY Korea students were granted a rare glimpse into the fashion world from one of the most famous fashion designers in South Korea. Chung Chung Lee, the CEO of LIE Collection and also the son of Sang Bong Lee, was able to join the Fall 2023 Career Talk to You, themed “Fashion in Passion”.

Mr. Lee’s journey into the fashion industry is all about creativity. Throughout his talk, he emphasized the importance of having a profound passion in fashion. Also, he shared stories of collaborating with numerous brands, including Van Cleef & Arpels, Aston Martin, Swarovski, BMW MINI, Volkswagen, and many more. 

His LIE Collection, short for “Life Is an Expression,” shows his innovative talent in each piece. Mr. Lee has curated numerous fashion shows around the world, including Paris, New York, Seoul, and Jakarta. He explained the intricate process of creating a fashion show, from designing each piece, shoes and accessories that fit with the clothing, and even guiding the models in expressing the clothing.

As the session concluded, the students left with a newfound insight for the fashion industry. Chung Chung Lee’s journey has inspired many FIT students dreaming of a career in the fashion industry.