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Fashion Business Management

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FIT Alumni, Haeun Choi’s Journey from FIT to Becoming a CEO of GREENEST

AuthorAdministrator REG_DATE2023.11.01 Hits211



Haeun Choi (Fashion Business Management, Class of 2020), CEO of GREENEST, a sustainable fashion brand, shared her insights on starting your own business at the “FIT Alumni Talk: My Fashion Startup Story” event held on Wednesday, October 25th, organized by the SUNY Korea Career Development Center. Haeun Choi joined SUNY Korea in 2018 and earned her Associate of Applied Science (AAS) degree in Fashion Business Management. She then continued her studies at FIT, New York to achieve her B.A. degree.

Right after graduating from college she embarked on launching her own brand, GREENEST. GREENEST stands as a fashion brand that promotes responsible and refined fashion while aiming to make sustainable fashion more widely accessible.

At the event, Choi openly shared her personal experience of launching her own business, highlighting the challenges she encountered, and how she could overcome them. Also, she shared her experience here at SUNY Korea-FIT and emphasized the strong reputation that FIT has. She explained that the courses taught here prepared her in various ways for the fashion industry. Additionally, she pointed out her unwavering commitment to pursuing her passion in fashion and how this dedication ultimately enabled her to start her own business.